A webcast is an internet-based broadcast that you can send to your event or meeting via the internet. Webcast, unlike the webinar, is more flexible than the webinar in that one host can broadcast their presentation anywhere they want to. The webcast can be viewed online by a larger audience from almost any device. They can not only see and hear the speaker but they can also interact with him.

Radio and TV stations that broadcast their content via online TV or radio streaming stations are examples of large webcasters. Webcasts are nothing more than an online conference or presentation. Participants can view the presentation online and ask questions of the speaker. They can also engage with other delegates. Webcast technology allows for audience control and engagement, which is the priority in web conferences. Webcasting is not just for businesses. These days, live streaming is common for corporate presentations, investor presentations, and e-learning trainings.

Webcasts enable your audience to stay engaged just like they would in a face-to–face meeting. Webcasts can be set up so participants can ask questions in real time and receive answers. Clients can also track participation and performance through webcasts, which improves accountability. Webcasts also allow clients to record and store presentations so that people can see what was said in the meeting even if they are not there. These tools are ideal for multinational companies as they can be used by thousands of people.

Webcast To Answer ?

No matter if a webcast uses real-time video or audio, it must include a broadcasting hardware that acts as an origination point. It can be as simple as one computer or as complex as many servers working together. A software solution must also be available to handle user transmissions. The hardware is responsible for processing the data broadcast in real time, but the software is responsible to ensure that every user who requests the broadcast has a copy. The audience must have internet access in order to broadcast webcasts. Every person who wishes to participate in the conference sends a request to the webcasting software and hardware.

Once the request has been received, webcasting software and hardware sends a virtual channel to all participants. The channel sends the webcast directly to the participant’s computer via the internet. The broadcasting platform chosen by the participant allows the participant to participate in the meeting via a computer, mobile phone, or any other device supported by that platform.

What are the possibilities for a webcast?

You now know what webcast is and how it works. Webcasting allows organizations to reach a wider audience. This technology removes the barriers that made it difficult to engage large audiences instantly in the past. Now, the only remaining question is how we can use these webcasts.

Many companies use webcasting to communicate with employees from out of state, hold training sessions and show products. Webcasts can help increase the value of your company, regardless of whether you are a non-profit, sales-driven, or customer service-focused. The most popular applications for internal communication via webcasting are:

• Training – Webcasts enable a trainer to broadcast a training video to multiple audiences at once, providing consistency.
• Conferences and Meetings: Businesses with a national presence can still host regular meetings without having to travel.
• Corporate Communications – To connect with your corporate office and share visual content, a service such as webcasting is required.
• Product Presentations: This will allow companies to show new products and services to potential sales leads and to send out product announcements to the entire company.

Webcasting lets you connect with customers across the country, communicate with a larger audience and listen to and respond to them in real-time. There are many webcasting options for maintaining external relationships.

• Marketing – Webcasts can be used to market new products or sales updates.
• Keep in touch with clients. It is important to keep goodwill going by checking in regularly.
• Education: Helping clients and customers to learn about your products or services will help them see you as an expert in their field.
• Q&A Sessions – Companies can interact with customers and answer questions through the chat feature on most webcasts.
• Special Events – Any conference or special event that is not possible for those who are out of state can be broadcast.
• Customer Support and Service: This is a great tool for customer support that requires long distance communication and visual content.
• Press Conferences – Webcasts are ideal for interactive and wide-reaching press conferences.

These webcasting tools can be a great benefit to your company in many ways. It can be hard to communicate with clients, customers, or employees from different parts of the world. Webcasts can reduce that distance, so you don’t have to even leave your desk. This will lower the cost of business travel, produce immediate results, and leave a smaller carbon footprint.

Types of events you can host by webcast

 Webcasts can transform your communication and outreach strategies in every area of your business. Webcasts can be a powerful tool for businesses. We have been in the business for over a decade.

• Investor Relations – Host investor meeting virtually through a webcast. Secure login is provided so that you can be certain that only the people who are invited to your investor relations webcast will actually be there.
• Training – Businesses can offer extensive training sessions, which can be viewed either live or recorded on-demand.
• Marketing and Demand Generation: Webcasts can be hosted by businesses for brand awareness or demand generation. Marketers can use a webcast to access all kinds of data that will help them gauge the level of interest.
• Corporate Communications – Improve internal communication by holding regular town hall events. Employees can listen to your executives during webcasts. They can also ask questions and receive updates about your business.
• Human Resources – Webcasts allow HR professionals to communicate important information to employees, from onboarding new employees to updating benefits details to communicating updates.
• Education: Colleges and universities are now using webcasting to broadcast lectures and college placement tests, and to offer virtual graduations.
• Conferences – Hosting traditional tradeshows or conferences with COVID-19 is almost impossible. Cancelling is not an option. Webcasts have been used by many organizations to transform in person events into virtually. Organizations can host conferences virtually by using webcasting. This allows them to broadcast the keynote presentation and breakout sessions.

Hosting a Webcast

 Businesses can choose to have webcasts that are managed or self-service. A managed webcast is a service that handles all aspects of logistics, filming, broadcasting, and other services. This provides a truly end-to-end experience. Customers can focus on the content, and not have to worry about how technology will broadcast key messages. Professional event management allows customers to do this.

Self-service webcasting gives individuals and businesses access to enterprise-grade webcasting tools, publishing, editing, analytics, and publishing. This allows them to host their own webcasts with their existing technology infrastructure.