A New Era in Data Security Innovation

The pandemic of 2020, as well as the resulting economic turbulence and social problems, has cleared the way for much-needed global digital transformation and the prioritisation of digital strategy. However, as all organisations become more digital, cyber risk has increased rapidly. With cloud-based attacks increasing by 630 percent between January and April 2020(1), businesses are refocusing their efforts on how to reap the benefits of digitization while still ensuring that their services and clients are protected.

A new digital configuration could put an organization’s cyber security in jeopardy. Hackers are growing more inventive with increasingly sophisticated threats and phishing assaults as data becomes a company’s most valuable asset. According to Verizon’s 2019 Data Breach Investigation Report(2), phishing was involved in 32 percent of all verified data breaches.

The cyber skill deficit is growing in tandem with the rise of data leaks (3,800 in 2019 alone). According to a report published by the MIT Technology Review(3), there will be 3.5 million unfilled cybersecurity jobs in 2021, a 350% increase. As a result of Covid-19 and digitised home working, cybersecurity experts are in high demand to cover the vulnerabilities that organisations are currently experiencing.

There is no denying that we are living in a period of continual change on all levels. We’re talking about a shift in eras since there are so many. Technology is one of the industries that is rapidly expanding and providing the largest changes, allowing businesses to reinvent themselves digitally in leaps and bounds.

Cyber security is one of the fundamental pillars on which the new business ecosystem must be built as part of this digital transformation, which is required in all sectors. It will be impossible to achieve without a well-thought-out security strategy and enough resources.We’re going in that direction, helping businesses to securely adapt by ushering them into The New Era. Companies that place a premium on security as part of their transformation and adaptation to the new era will be more and better prepared to succeed in an already-here future.

Keeping your computer networks and data safe is becoming increasingly complex. Cyber criminals are becoming more clever, and their attacks are more inventive than ever before. They launch a file-less assault if they can’t install a trojan-infected file on your computer. If the breach that has been affecting millions of computers for the past few weeks is eventually detected by anti-virus software, they will design zero-day attacks that no cyber-security software has ever seen.

So, how do you safeguard yourself in this new era of sophisticated and ever-evolving cyber attacks? The answer is that your company needs to enter a new era of cyber security.

We’ve written over a dozen pieces on cyber security in the last year, including new types of attacks, breaches, and exploits that have resulted in firms paying large fines, making restitution to customers whose data was accessed, and even forcing some businesses to close their doors. In addition to fileless and zero-day assaults, we discussed phishing, vishing, and smishing, why full-disk data encryption isn’t adequate, why employee monitoring is beneficial to your company, and how certain criminals can use cold boot attacks to gain access to your stolen machine.And now we’re learning that the “Mac Safety Myth” (that Macs are safer since viruses can’t infect them) is completely wrong.

The objective of this fast analysis is that organisations that wish to protect themselves in the future must do so far more aggressively and successfully than they have in the past. Because these new attacks are more inventive than ever, your cyber defences must be as well. Avainet has devised a number of new solutions to assist you in safeguarding your PCs, servers, networks, and data. Use the example of a security system for your actual office to better grasp what we’ve done.

The traditional method of securing your office was to install a lock on the front door. However, you and we both know that locking the front door only keeps a few people out. You’ll need an alarm not only on the front door, but also on all the windows, in case someone comes in who shouldn’t. For the more sensitive areas of your organisation, you’ll also need glass-break sensors, motion sensors, locks, and key cards.

Even so, you should have audio and video surveillance, logs of everyone who uses your security system, electronic locks, and access restrictions in place in case someone gets in. Then there’s the necessity for off-site video storage and access monitoring, just in case someone gets past everything else. A real person, a security specialist, must keep an eye on everything.

Similarly, you can’t rely just on a store-bought antivirus application as part of your cyber security approach. It’s as ineffective and unreliable a security solution as a cheap lock on your office’s front door. What organisations like yours require these days is a comprehensive arsenal of solutions to safeguard you from any potential threat.Some may argue that this level of security is excessive for a small business like yours. But, in our opinion, those folks always believe that practically any security is too much protection…until it turns out to be insufficient security…and they get broken.


Cloud ecosystems are now fragile due to a lack of visibility. To create value, trust actors pool their resources. However, they usually exchange insights or governance after the fact, on an ad hoc basis. Threat actors exploit these flaws to look for weaknesses and destroy confidence. To optimise leverage, they coordinate efforts and share information. The lack of ecosystem-wide cyber awareness and reaction capabilities weakens cyber resilience and jeopardises value realisation for trust actors.