Webcast time, a type of linear mode of events broadcasting over the internet with the aid of streaming software, is something that many people don’t understand. This means that webcast time is not interactive because it doesn’t allow the audience to interact with the speaker face-to-face. Webcasting can be used for many purposes in today’s world. Webcasting is used by event organizers and promoters to broadcast live events. This allows them to reach more people and spread the message. It is also used to communicate with investors and clients, and maintain healthy relationships.
Webcasting can also be used to e-learn. Students can attend lectures and tutorials online using streaming sites. It has also been gaining traction in the advertising industry. You can live stream your event via webcasting in Dubai, just like YouTube or Google Hangouts. Nearly all companies offering webinar services also offer webcasting. Let’s now take a look at the pros and cons of webcasting.

Webcast Pros

Cost. Webcasting is definitely more cost-effective than traditional broadcasting. Traditional broadcasting requires satellite connections that are more costly than streaming platforms on the internet. Many apps for smartphones and other mobile devices allow users to stream live on social media platforms, at a fraction of the cost of an internet service subscription. Webcasting is an excellent way to save money.

Audience. Webcasting is a platform that allows the presenter to reach a large audience at once. Webcasting allows you to reach millions of internet users every second. Webcasting is a communication method that makes it possible to effectively use the internet traffic.

Mobile Devices. You can save the webcast to your mobile device and save it later. Sites like ezTalks have a list of webcasts you can access that you can go back to even if the live stream was not available. It is not as easy to save satellite broadcasts and access them after they are released.

Target Audience. When it comes to advertising, webcasting is more effective than print. The reason is that the editor cannot know what interests you when you purchase a magazine or a catalog. They can only place content in magazines that appeals to your audience. Webcasting is a great way to get this information. A webcast that is specific to a product can help consumers find the product they are looking for online.

Webcast Cons

Internet Connectivity Disruptions The reliability and effectiveness of the internet connection are essential for webcasting. This mode of communication is not appropriate or effective if there are poor internet connections or interruptions to the network. The cast quality will suffer. Poor connectivity can cause audio and video distortion, as well as delays in transmission. Webcasting has the disadvantage that it is more susceptible to disruptions than satellite broadcasting.

Non-Interactions. This type of broadcasting does not allow for two-way interaction. The viewer and presenter have very limited interaction. Webcasting does not allow for interactivity-oriented communication. As the viewer, you are not able to ask questions or get clarification in the same forum. You will need to go to another forum to obtain clarification, which is less convenient than an interactive forum in real-time.

Professional Audio and Visual Specialist. Professional audio and visual communication specialists are required to produce high quality webcasts. They will be familiar with the best settings and bandwidth specifications. Special cameras, lighting, and audio devices will be required. This will increase your costs. This is a disadvantage. You may need to look for professional companies that are experienced in video conferencing, and can provide the equipment required.

The Last Word

We believe that webcasting has many benefits. You can do it in your own home, which is convenient and easy at the very basic level.