The 10 Commandments of Webinar That Work
The world has changed and business leaders must adapt to it. The shift to remote working has brought about the most significant change. There is no longer a need for large-scale in-person events.
Webinars offer the advantages of less travel and less stress in a city to host a big event like Dreamforce, MWC, etc. It may be more important in the future.
Our company made a rapid shift to remote work. We also changed our focus on marketing and sales. Both of us sponsor and take part in relevant online events. We are now increasing our production through webinars, hackathons, and online sales meetings.
We created the 10 Commandments for Hosting a Great Webinar and wanted to share them
Captivate your audience first.
We don’t log in to webinars because we care about the presenter (unless you are a guru). It’s not worth starting with a personal presentation. Begin with a compelling question that will remain unanswered until the end of the webinar.
This question is your redline, cliffhanger, or vista. This is why your audience should only listen to your webinar. “).Keep it simple.
Let’s face it, webinars are often a waste of time. They’re all the same, and they don’t look very attractive. Let’s not do another webinar like this. Don’t do a webinar more than an hour. Keep it under 10 minutes. Your pitch may not be able to convey your message in 10 minutes.
Make sure to record your entire pitch and edit it down into a short infotainment segment about the product. This will get you full-length views on YouTube.
Direct your audience’s attention.
Presentation is key. It is important to present your ideas clearly. Your introduction should include pointers, underlines, or any other elements that highlight the key points. You can achieve the same effect by using functions such as fading screen or studio view in/out.
Do not forget that text is redundant. I prefer to read text books. I watch reviews or videos if I need to learn more about a product.
Get it? Text is evil! Text is evil! Your audience can read five times as fast as you can talk. Focus on the spoken word and as little writing as you can. Text can be used to strengthen and emphasize your message.
Create the look.
It is far more important to design a webinar than you might think. The design should reflect your message. Make sure you have an interactive design that is easily accessible offline. To ensure that all graphics work smoothly, test the design before you go to a webinar.
Make a script
There’s no need for you to know everything about the webinar content because no one will be looking at your face all the time. Use a script to outline the timeline for the webinar. But don’t be too strict.
Don’t get stuck.
Slides and video chapters, regardless of which you choose, can help you avoid getting stuck. You should pace your video demo or webinar in short sprints of no more than 15-20 seconds. It is important to keep the pace steady and well-paced. You can always rewind if the audience isn’t paying attention.
Use animations and graphics
You can use tools to improve the webinar. These tools will increase interest (e.g. statistics presented during the flow or lap over effects), but keep it simple.
Deliver the kill
Wrap-up and the killshot are the most important sections of a webinar. End the webinar with key information shared with the audience. This is where the call-to-action reigns supreme. You must ensure it happens!
Ask questions and distribute handouts If it’s a live webinar, questions should be placed last. You can give the audience a handout, such as a link or demo to the recording.
All businesses will be more dependent on webinars. Webinars will become more than just a way to view video recordings. They allow participants to ask questions, interact, and participate in the event. These are some suggestions to help you set up your webinar schedule.
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