7 reasons why hybrid events should be a part of your event planning strategy
Hybrid Events are nothing to be concerned about. They’re also less difficult to put on than you would assume. They don’t require a lot of high-end technology, such as virtual reality, augmented reality, holograms, or anything similar, contrary to popular belief. You can create a high-quality hybrid event using readily available technologies without requiring years of training or skill.
Hybrid events are a great approach to bringing events to life by combining physical and digital environments. Hosting a hybrid event is a fantastic opportunity to combine the best of both worlds, bringing us one step closer to live events returning.
This year, be proactive in your event preparation. While there may be in-person events on the horizon, keep travel sentiment in mind. Start organising your event now to avoid falling behind the competition when it comes to acquiring venues, speakers, and attendees.
You shouldn’t be put off by the fact that you’ve never hosted a hybrid event before. The timing is ideal, and technology is more readily available than ever before. Hybrid events allow you to cater to two types of people: those who want to attend but don’t want to spend a lot of money and those who don’t want to spend a lot
Face-to-face events required a boost to adapt to the new, digital-savvy age, and virtual events provided it. Fears that virtual events would eat into live events have kept event planners from adopting digital. However, we can see that as our virtual events improve, our live events will grow more powerful. It’s the dawn of the Hybrid Events age, and it’ll help you take your event brand to new heights.
What is a Hybrid Event, and how does it work?
Live, in-person events are combined with digital, online methods in hybrid events. The goal of such an event would be to provide the same real-time experience to both live and digital audiences. Furthermore, the audiences would be able to ‘interact’ with one another.
The basic premise of a hybrid event approach is to have a portion of your attendees attend in person while the rest participate remotely via a virtual platform. Let’s look at that last part of the sentence: “… so your audience can participate and engage with your event, no matter where they are.” Engagement is the essential ingredient in hybrid events.
It’s the difference between your event and a TEDx video on YouTube. Yes, it’s inspiring. Definitely educational. But is it interesting? No. Engagement is also what distinguishes a hybrid event from a live event with tech elements.
Your audience will not watch your event on television; instead, they will participate via mobile devices or computers, allowing them to provide real-time comments.
7 Advantages of Hybrid Events
It’s likely that the bulk of your staff work from home. As a result, they may be communicating with their coworkers less. As a result, they are prone to feel disconnected and even disengaged. The number of people who know about the event has grown, as has the number of those who
- Increased audience participation
- Higher engagement
- Greater flexibility in terms of time and date
- Event data and feedback have increased.
- Scalability is simple.
- Costs of travel and lodging are reduced.
- Costs and environmental effects are reduced.
A hybrid event, on the other hand, isn’t…
- Your sessions can be streamed directly from your phone.
- After the event, there will be a sharable video on demand (VOD) available.
- Putting your live crowd in front of your online audience is a great way to get your message through.
Hybrid event is :
- A seamless integration of technology that allows a live and virtual audience to participate in the same event.
- A viewer-friendly experience that caters to all audiences.
- Bringing your online and live audiences up to speed.
It may appear that you are separating your audience by presenting a hybrid event. In actuality, the situation is the polar opposite. Hybrid events enable you to expand your reach and attract more guests, rather than fewer.
Currently, and for the foreseeable future, there will be people who would like to attend but are unable to do so for various reasons. With a hybrid event, both populations have a lower barrier to entry. In this way, a hybrid event greatly expands your audience. Making your event more accessible to a wider audience than a traditional live event.
Including a virtual component in your live event expands engagement chances both during and after the event. Your virtual audience can communicate, share, like, remark, and much more from their mobile devices or desktop computers.
You can, for example, hold polls during sessions with both a live and an online audience. Alternatively, you might hold a live Q&A with a speaker and then invite them to do a Q&A with your online audience. This can be done in a dedicated production studio or in a mobile studio put up at your headquarters or another suitable location.
Looking to host a profitable, interactive, and engaging Hybrid Event?
Uncertain times necessitate ingenuity, innovation, and even a mental shift. Considering how to contact your teams and target audiences through a one-of-a-kind hybrid event opens up a world of possibilities. The main takeaway for these types of events to be effective and engaging is that your audience must always come first.
It’s all about how you can develop engaging virtual experiences that mimic in-person engagement as part of the shift to live events. A hybrid event may be the best business answer for the time being, but it also has a lot of advantages that your firm may use in future event planning.