In terms of the planning of events things have been a bit different in the last two years. In 2020, the majority of live events were moved online. Naturally, numerous companies have invested into customized web design and developments to improve the experience on their virtual event platforms.

The year of the pig is upon us, and it’s time to look at new trends in events. Are in-person events likely to be eliminated by the hybrid event? What happens to the virtual event now the COVID-19 limitations have been relaxed?

If you’re looking to get answers to these questions and would like to know more about what will be the most popular event trends for 2022, stay going.

 

1. Hybrids have put the foundations

 

Hybrids have become extremely popular in 2021, and with good reason. The benefits are numerous, and to show this, let me mention some.

Let’s say that you wish to hold a trade fair however there is a limit on how many people are able to be able to attend due to the capacity limitations. Hybrid events mean that you don’t have to be concerned about this because you can make your event accessible online as well as on-site to draw more people to your event.

Another advantage of having an event that is hybrid is that it’s almost completely risk free. It is not necessary to worry about last-minute changes to the health laws since you are able to turn your event hybrid to be completely virtual.

 

If you’re looking to make the most from mixed event, make sure to:

• Make sure that the live audience and the virtual audience are able to interact with one another easily;
• Your content will be presented differently for both audiences as viewers on the internet tend to be more easily distracted.
• provide on-demand events sessions after the event has finished to extend your reach
• Provide an on-site representative exclusively for virtual guests.

 

2. In-person events won’t be out of fashion.

 

According to research conducted in conjunction with identity The majority of those surveyed said they’d love to attend events in person in the coming 12 months.

Naturally, people want to go back to how they lived prior to COVID-19. Although hybrid events can also provide the opportunity to meet in person, you should consider whether you require any virtual elements at all.

If you are aware that what event needs the attendance of a person, and you cannot imagine implementing the virtual element successfully and successfully, then an in-person gathering is an ideal option.

The most common examples are luncheons for customers with small portions as well as team-building exercises, as well as awards ceremonies. When you host this kind of event, ensure that that health precautions are in place up to assure safety for everyone.

 

3. Virtual events are a good way to take it to the next level

 

A study by the PCMA in 2020 found that 90 percent of events planners were forced to cancel events on site because of COVID-19-related pandemics.

Naturally the virtual events began to come into the scene, and after two years later, they are still highly sought-after. However, you need to up your game to remain competitive.

For instance, attendees who are online are also keen to interact with others and take part at virtual meetings. They can be encouraged to participate by giving them a manual on interaction by describing what they need to do in order to interact speakers as well as other participants.

It is also possible to include polls, quizzes as well as surveys. They’ll not only keep the attendees entertained, but also provide information about the things they like about. It can be used later to improve your content or marketing. Finally, if you’re looking for ways to make your event more successful and increase your revenue, consider creating a mobile app for your event. This apps can, for example will help increase engagement by letting attendees easily engage with speakers via an interactive Q&A feature. It is also possible to use gamification for your benefit by permitting participants to earn points or awards by participating in a particular session.

 

4. Events will be offered throughout the year.

Organizing annual events used be a lengthy process however it is now the right time to make a shift. An ongoing engagement model throughout the year aids companies in building communities and increase awareness of their brand, which can eventually result in brand loyalty.

Brand loyalty is the need to buy from the same company over and repeatedly regardless of cost or the convenience. The benefits are obvious: not only do customers often purchase your items as well, they also propagate the positive word about your company.

You can now keep your attendees interested throughout the year in a variety of ways. For example, sending out an additional survey within a few days of the event will be helpful. Make sure to keep talking about the event through social media by posting a short summary video to remind people of the occasion.

After a few months it is possible to remind them of your presence by regularly posting on social media as well as creating blog posts that attendee are interested in. Don’t forget to make sure to promote and tease forthcoming events.

 

5. A new role will be added to the team of virtual event organizers

Since the use of virtual components has been added to many events, event planners need to consider growing their team of virtual events. There are four essential tasks that you need to fill:

Event Manager

Every event planner requires an experienced and knowledgeable event coordinator.

Event managers ensure that everything runs smoothly and exactly according to plan. Their responsibility is to ensure the tests for both the on-site and virtual setups are completed in time to ensure that the event’s operation runs flawlessly.

Be aware that even though traditional event management companies aren’t the best option, you should choose a company that is familiar with hybrid and virtual events.

Media Moderator Social Media Moderator

Social media is a fantastic platform to place your digital marketing efforts.

Social Media Moderators promote the upcoming event via social media platforms , and also live-streams the event. This will increase social media participation and draw the attention of your audience when done properly.

AV Technician

Virtually every event goes through some type of technical glitch; nobody is safe from it. These can manifest in a variety of ways such as audio and connectivity problems, software glitches and other issues similar to.

This is why it is essential to hire someone who is knowledgeable about audio-visual technology. They can help you solve technical issues that could occur in the course of your event.

Host/Emcee

A charismatic host who greets guests and guides them through the event could prove extremely beneficial.

Remember, if you’re planning a hybrid event It’s of paramount significance to have two hosts: one for people who attend in person and the other for those who take part in an event on the internet.

The reason is quite simple: the people who attend your event online might be dissatisfied. So, increase your engagement by hiring an event representative who is willing to dedicate his time solely to entertaining your online audience.

Although the future is uncertain, there is one thing that is for certain: event planners are expected to be prepared for taking event preparation to the next level. No matter if you’re planning a digital or hybrid event or an in-person event, strive to be innovative and impress your guests.

Remember – the aim is to keep them thinking about your event throughout the year.