The Next Big Things In Digital Marketing in Future
Six Trends that Will Transform Digital Marketing Forever
Digital marketing’s next big trend is not just one. It’s an amalgam of technologically-driven changes that are paving the road to the future. We have seen the impact of chatbots on 24×7 sales in 2016. Chatbots are only one example of what chatbots can do. Six emerging trends will change the future of digital marketing.
1. Artificial Intelligence (AI).
Chatbots were again the first feature to harness the power of artificial Intelligence or AI. The big benefits were just beginning to appear. AI can now automate almost all your digital marketing campaign. Blueshift reported that 28% of digital marketers use AI to power their products. 26% use AI to power their campaigns.
It seems that digital marketers love and rely on AI. A recent survey by AppNexus found that 86% of digital marketers believe that AI helps them be more efficient at their jobs. Companies around the world spent $6 billion on AI marketing in 2018, according to a recent study. The power of AI is the most future-proof tool in digital marketing. It helps marketers achieve unfounded performance and unprecedented size.
2. Voice Search
Smart speakers, smart fridges, smartphones. The Internet of Things (IoT), which continues to grow, also increases the importance of voice recognition. This will have a major impact on how we approach SEO strategies in the future. Is it still important to use both long-tail and short-tail keywords? Mobile and desktop searches won’t be disappearing anytime soon, it is certain.
You must ensure that voice search can find your company or products. As voice search continues its growth, more people are using it. What should you do? Make sure your content is well-written, conversational, high quality, and engaging. Google and Bing praise relevant and informative content. Both long-form and short-form content are equally important. The focus should be on how conversational and understandable your content is, as this will determine how relevant you are to voice search.
3. Marketing Influencers
Influencer marketing is the next big thing in digital advertising. If this is your first encounter with influencer marketing, it is likely that you have heard the term before. Are you familiar with professional athletes praising a company’s products on Instagram? Perhaps you saw the Fyre Festival documentary and were shocked at how Bella Hadid or Kylie Jenner were paid large sums of money to promote this party that never took place.
This is influencer marketing. Although the latter example is more offensive than the others, it still proves that influencer marketing can be very powerful. You can tap into a lot of new leads by leveraging your connections and network with people who are well-known on social media.
Professionals in your field can be hired to help promote your products/services. Just make sure that you are telling an honest story. Why? Why? Because humans trust people who are credible and trustworthy about products. Find a celebrity or other well-known person who is compatible with your brand, and let them either passively or actively market the product.
4. Messenger/In-App Ads
Mobile traffic is increasingly important, so it shouldn’t surprise anyone. What you might not realize is how much mobile advertising has grown in terms of optimizing for it. Mobile ad spending has increased by $176.35B since 2013. Yes, trillion with a “b”.
With the popularity of apps such as WhatsApp with 450 million users daily, it’s easy to see the app opportunity (see what?). AppAnnie, a research firm, predicts that app and store ads will generate $189B in revenue between 2020 and 2022. This is a 2.7x increase in revenue compared to 2015, when it was $70 billion.
5. User-generated Content
User-generated content is a little like influencer marketing. It uses your satisfied customers to give reviews and insights about how your products work. This could be a double-edged weapon. Before you allow your customers to speak for you, it is important to make sure they are satisfied with your products/services.
The cost of creating user-generated content is usually determined by how much you are willing to spend on the project. You can do case studies, guest blogs, or even videos from the point of happy customers (and we emphasize happy), who are able to share the good news about the problems you helped them solve.
National Geographic is well-known for using user generated content to promote their brand. Both amateur and professional photographers are encouraged to participate in photography contests. All the winning images appear in future issues of the magazine, and are eligible for cash prizes. What is the result? A $15 entry fee results in increased brand awareness and passive income.
6. Augmented Reality/Virtual Reality
Virtual and augmented reality have had huge impacts on marketers. From a technical perspective, both require a lot of work. They are useful because they provide the buyer with a “insider’ view of your product or service.
Augmented reality allows prospects “test” your product or service to see if it will work for them. It’s also a very useful tool. In 2018, Ikea was the most talked about company in the world. It launched an augmented reality app that allows users to test furniture in their homes. Virtually reality is just like it sounds. It requires a VR headset (HTC Vive or Oculus Rift etc.). You will need a set of well-programmed information. Imagine yourself in a virtual world that allows you to tour, train, or demonstrate a product, service, or other information.
It worked for lowes. Holoroom Test Drive was developed by DIY home-improvement firm Lowes Innovation Labs. It allows home improvement enthusiasts to learn carpentry and test out new products in virtual reality before making a purchase. Imagine being able to test the power of a new bush cutter in a safe and secure environment.
It is clear to see the technological advancements that are advancing digital marketing’s best practice. Digital marketing’s next big thing is undoubtedly AI. The technology opens up new and exciting possibilities. It doesn’t end there. AI encompasses many other strategies and best practices.
Are you current on the latest developments in digital marketing? Do you have any tips or advice? We recommend that you first look at the benefits of AI and automation for your paid media accounts.
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