How 3D Platforms Make Virtual Events More User-Centered
While the notion of 3D platforms is not new, it has gained traction in the last year as virtual events have fully taken over and the event tech sector has grown dramatically. Although virtual platforms have become commonplace, 3D software provides a fundamentally different experience than other technologies. “Right now, the market is a bit hazy. It’s a broad category termed “virtual events.”
“2D takes its influence from television, whereas we get our motivation from video games,” says one of the primary contrasts between the various types of platforms. That’s not to imply one is better than the other; they’re just different. 3D gives you greater freedom to pick your own adventure.”
True 3D platforms are distinguished from “2D” platforms, which display 3D images in a 2D environment. They may, for example, feature an immersive lobby page that attendees can use to navigate to other pages inside the event, but they do not allow unrestricted mobility across the various event areas or the option for users to change their orientation using avatars, as 3D platforms do.
This is one of the primary benefits of 3D platforms. He argues that the 3D environment encourages exploration and serendipity, which is especially useful for trade exhibitions and conferences.
These platforms are also providing unique solutions for hybrid events. Avianet draws on tens of thousands of real-world locations that have been scanned and converted into a virtual environment. This allows remote attendees at a hybrid event to virtually tour the same venue as the in-person event, resulting in a more coherent experience and making the event planning process easier for organisers.I enjoy attending events and have spent the last few years travelling to support and speak at a variety of business gatherings. They’re all about providing unforgettable events and bringing communities together to learn, network, and form relationships at their heart.
We’ve all become more starved for connection than ever in the previous few months, with work-from-home orders impeding in-person collaboration. Webinar attendance has soared around the world, with infrastructure collapsing in an attempt to cope with the swarms of online attendees to first-time virtual events.
With so many events turning virtual and Zoom fatigue being the norm, we’re seeing event planners look beyond standard 2D platforms like On24, Microsoft Teams, and Zoom to create more immersive and engaging experiences. There are two types of tools they’re using. They’re referred to as 2D and 3D.
On the other side, 3D platforms provide really immersive environments. They’re made from of 3D building pieces and allow for unfettered movement in a virtual environment. Many of these platforms may be accessed not only with a VR headset, but also with other devices such as smartphones and laptops, allowing for varying levels of immersion within the same event or experience. As more people turn to virtual reality for at-home work and productivity, this helps to ensure that your virtual event approach is future-proof.
3D creates unforgettable experiences.
So what’s the big deal about 3D? It’s all about making those lasting impressions. Due to spatial presence, users in virtual and 3D settings have higher learning outcomes and memory retention, according to recent research. Taking on the role of an avatar and interacting in a 3D world activates parts of the brain that are normally reserved for physical interactions. The capacity to customise and animate avatars, as well as peer-to-peer contact, allows for more self-expression.
You can also import and distribute 3D content that is exclusive to a product. Importing complex machinery, consumer electronics, automobile, and other models into the 3D virtual space allows for remote cooperation and discussion. With no longer any show floors where customers can interact with the latest physical goods, 3D event spaces are a viable option for customers to interact with a product at home.
A rallying point for imagination
Now that Zoom fatigue has set in, it’s time to think outside the box about how to create customer-centric, memorable virtual experiences. Only our lack of imagination and fear of trying something new limit the tools and technology available. Take a chance. Participate in the XR revolution. There’s no going back now.
The user experience of virtual events is dependent on a unified environment.
Your virtual event could include a number of major sessions as well as several breakout sessions. The beauty of a virtual event is that everything is integrated, even though each will have its own content and presenters. All of your sessions are contained within a single branded container. There’s a place for everything, and everything has a place, whether you’re planning an awards ceremony, a team-building event, or a conference. Users quickly learn how to navigate the event layout, including how to access sessions, identify the proper track, travel to exhibition stands, and download content.
The user experience demonstrates your concern and regard for your visitors.
Finally, if you want to provide a wonderful user experience, a virtual event – rather than a series of video meetings – is the way to go. It adds an extra element of professionalism to your event, demonstrating care and respect for your guests. You’ll exceed their expectations for what a high-level event should be, and you’ll provide them a consistent and smooth experience.
You’re signalling to an internal or external audience that you’re producing a fantastic experience for them. It will also pay off for you because you will gain more traction, engagement, attendance, and interactivity by improving the virtual event user experience.